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Stubborn Brothers Brewery
Stubborn Brothers Brewery was founded by Aaron and Erik Gilling, two brothers who came together to establish a family-oriented, grain to glass brewery aimed at strengthening their community, supporting local farmers, and promoting sustainable practices.
Client
Stubborn Brothers Brewery
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Awards
2025 LogoLounge Book 15 - Winner
To capture the camaraderie at the core of this Wisconsin-based experimental brewery, we redesigned the brand’s logo to feature the two brothers, each a holding a beer stein, and a crest emblazoned with a hop and grain.
The sleek white can with gold print was inspired by the beer’s light and easy-to-drink profile. The back of the can features the tale of how the Sweet Peel beer was born along with the founders’ signatures. A seal with the state of Wisconsin sits at the bottom, signifying the brewery’s proud hometown roots in Shawano, WI.
The sleek white can with gold print was inspired by the beer’s light and easy-to-drink profile. The back of the can features the tale of how the Sweet Peel beer was born along with the founders’ signatures. A seal with the state of Wisconsin sits at the bottom, signifying the brewery’s proud hometown roots in Shawano, WI.
