Williams-Sonoma Bundt Cake Mixes

The series of four cake mixes needed to feel like a family while allowing for differentiation between each of the specialty flavors. To create a cohesive look, the front of each box utilized an illustration of the ingredients you would see on a kitchen counter while baking. Each mix received a unique color scheme and seal to callout the cake flavor and its ingredients. The minimalistic design reflected the Williams-Sonoma aesthetic that consumers have grown to love.