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Beaulieu Vineyard
Beaulieu Vineyard, which over the years has become known as “BV”, is renowned for their luxury Napa Valley Wines.
Client
Treasury Wine Estates
Country
United States
Project Scope
Logo
Packaging
Awards
2025 Graphic Design USA
2025 Packaging of the World
2025 World Brand Design Society
The Napa Valley tier needed to take on a more contemporary look while still honoring the history of this iconic wine brand.
The redesign retained many of the equity elements of the brand by layering them in a rich montage to provide a fresher look for the tier. A modernized BV monogram was created along with the addition of a redrawn winery illustration in a modern mono-weight style to create a tie to the other tiers in the BV portfolio. Overall, the brand refresh is a design that supports the brand’s history while bringing it forward into a more contemporary look and feel.
The redesign retained many of the equity elements of the brand by layering them in a rich montage to provide a fresher look for the tier. A modernized BV monogram was created along with the addition of a redrawn winery illustration in a modern mono-weight style to create a tie to the other tiers in the BV portfolio. Overall, the brand refresh is a design that supports the brand’s history while bringing it forward into a more contemporary look and feel.
