Lail Vineyards J. Daniel Cuvée Mailer

For the 2022 J. Daniel Cuvée Futures mailer, CF Napa’s clever portrayal of time running out comes to life in a custom illustration, combining a wine glass and an hourglass to create a visual representation of the limited time offer. The wine glass silhouette is filled with sand created through gold foil and an embossed texture that gives movement and dimension. The back of the mailer displays the iconic Lail Vineyards robin illustration along with the information for procuring the wine. The Fulton J. Shen quote, “Patience is power,” provides a final call to action, enticing the reader to take advantage of the offering and reward their future self with a guaranteed, specially priced allotment of the brand’s flagship wine.