Donum Estate Black Label Gift Box

The Donum Estate Black Label Pinot Noir Gift Box Design
The Donum Estate came to CF Napa to create a unique gift box for their ultra-luxe Black Label Pinot Noir.

Client

The Donum Estate

Country

United States

Project Scope

Marketing

Awards

2023 GDUSA American Graphic Design Awards

2024 Packaging of the World

2024 World Brand Design Society

The Donum Estate Black Label Pinot Noir Gift Box Design
 
The wine was for the Hong Kong market and a very limited release – only 25 cases were produced. The box needed to accentuate the exclusivity of the wine and reflect an Asian sensibility and appreciation of the ritual of gifting.
 
The Donum Estate Black Label Pinot Noir Gift Box Coin Design NEW
CF Napa curated a high-touch unboxing experience for the Black Label Pinot Noir. The gift box displays a photograph of the winery’s “Zodiac Heads” sculptural exhibit that depicts the 12 animals in the Chinese zodiac. The box was finished with a string closure with a custom-crafted cast metal coin bearing Donum Estate’s seal. Upon untying the string, the box opens like a book to reveal the wine tube that encloses the bottle in rich purple paper. The pig head icon is stamped in gold foil on the tube to echo the wine label and connect back to the iconic “Zodiac Heads” art piece.
The Donum Estate Black Label Pinot Noir Wine Gift Box Shown Open
 
Brand Strategy
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Story Development
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