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Slingshot
Slingshot Wines asked CF Napa to redesign their wine brand.
Client
Slingshot Wines
Country
United States
Project Scope
Logo
Packaging
Print
Awards
2012 Communication Arts - 53rd Annual Design Exhibition, Packaging
2012 Communication Arts Design & Advertising Competition
2012 GDUSA - American Graphic Design Awards
2012 HOW International Design Awards - Best of Show Contender
2014 Mobius Awards - 2nd Place, "Certificate for Outstanding Creativity"
2015 Lurzer's International Archive
The brand was reimagined by capturing the upstart personality of the brand through a new design. Rather than showcasing the slingshot, we designed a bullseye as the main icon that has a hole that is diecut through the label to the bottle. Embossing around the edges of the hole completes the effect for the consumer both visually and tactily.
