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Zíami
Florida Rum Company came to CF Napa to develop their new rum brand, Zíami, to captivate mixologists, be fresh, true to its Florida roots and feel at home in Miami Beach’s hottest nightclubs.
Client
Florida Rum Company
Country
United States
Project Scope
Logo
Packaging
Awards
2018 GDUSA American Graphic Design Award
2018 Creative Quarterly 54 - Runner Up
2019 A' Design Award & Competition - Bronze
2019 HOW International Design Awards
2019 The World Drinks Awards - World Rum Awards - Silver, Best Label Design (Ruby Rush)
2019 The World Drinks Awards - World Rum Awards - Bronze, Best Label Design (Platinum)
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The first two rums crafted were a Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit.
The bottles were screenprinted in vibrant teal and pink hues inspired by the neon signs found throughout Miami Beach. The packaging allows the rum to shine through the bottle. A pebble textured silver paper was utilized for the labels to provide a jewelry box-like feel to the branding and just enough glitz to be a Miami Beach resident. For the brand’s extension into barrel-aged rum, the Art-Deco inspired colors of the original two offerings were gilded in golden hues to reflect the subtle caramel tones in the new rum.
