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Frigate Reserve Rum
Panama’s Frigate Reserve Rum came to CF Napa to create the branding for their distillery and line of sophisticated aged rums named after the iconic frigate, a seafaring bird.
Client
Frigate Reserve Rum
Country
Panama
Project Scope
Logo
Packaging
In-House Illustration
Custom Bottles
Awards
2019 The Spirits Business - The Design & Packaging Masters - Silver, Rum
2020 ACSA - The Craft Spirits Packaging Awards - Bronze, Rum
2020 Communication Arts - Exhibit Online
2020 The Dieline Weekly Community Round Up
2020 The Dieline The Best Packaging We Saw in September 2020
2020 Favourite Design
2020 GDUSA - American Package Design Awards
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To complement the brand’s unique offering, we designed a custom bottle inspired by the ancient, hand-blown glass bottle the client found washed up on a beach.
The frigate symbolizes good fortune and exploring the unknown – 2 tenets at the heart of the brand.
The weathered labels leverage subtle color coding for each rum – aged 8-21 years. Each bottle has a cast metal coin inspired by bohemian currency pressed into the shoulder of the bottle. The coin is embossed with an illustration of sugar cane, an ode to the origin of the rum, and the brand’s tagline, “Life on the Wing.”
