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Muirwood
ASV Wines came to CF Napa to refresh their Muirwood packaging to reflect the brand’s focus on the love of the Arroyo Seco land and nature.
Client
ASV Wines
Country
United States
Project Scope
Brand Strategy
Story Development
Logo
Packaging
Print
The story of Muirwood is inspired by California’s most prominent naturalist, John Muir, who believed that nature had the power to inspire and restore. CF Napa developed the new story and brand positioning to reinforce the connection to the environment. The design for Muirwood brings a piece of the great outdoors to wine. The label utilizes a subtle debossed wood grain pattern—a reminder of the coastal redwoods that live amongst the grapes.
