Montoya

Montoya Family Wine Packaging Design & Logo
ASV Wines came to CF Napa to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a Millennial audience and to refocus its offering as wines exclusive to Monterey.

Client

ASV Wines

Country

United States

Project Scope

Brand Strategy
Story Development
Logos
Packaging
Print

Awards

2019 San Francisco International Wine Competition - Individual, Silver (Chardonnay)

2019 San Francisco International Wine Competition - Series, Bronze (Chardonnay, Cabernet Sauvignon, Pinot Noir)

2020 CQ62 - Runner-Up

2020 Packaging of the World

2020 World Brand Design Society

2020/2021 World Brand Design Society Awards - Creative Shortlist Award

2022 Graphis Packaging 10 - Honorable Mention"
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Montoya Family Wine Packaging Design & Logo
 
Montoya Chardonnay & Pinot Noir Wine Packaging Design & Logo
CF Napa developed a new story and brand positioning that centered on Monterey, California. CF Napa’s solution was to create fun, non-traditional packaging inspired by the native flora of the Monterey region.
The labels utilize a minimal amount of text and bloom with hand-drawn illustrations created by CF Napa. Each varietal label is unique, creating a visually dynamic bouquet across the portfolio.
Montoya Chardonnay Wine Label Design Detail
 
Montoya Sauvignon Blanc & Cabernet Sauvignon Wine Packaging Design & Logo
Montoya Rosé Wine Packaging Design & Logo
 
Montoya Chardonnay Before Wine Packaging Redesign on Left & After on Right
 
Montoya Pinot Noir Wine Packaging Before Redesign on Left & After on Right
 
Montoya Logo Design
 
Brand Strategy
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Story Development
Naming
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