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Montoya
ASV Wines came to CF Napa to redesign their Montoya brand. The packaging needed to be refreshed to appeal to a Millennial audience and to refocus its offering as wines exclusive to Monterey.
Client
ASV Wines
Country
United States
Project Scope
Brand Strategy
Story Development
Logos
Packaging
Print
Awards
2019 San Francisco International Wine Competition - Individual, Silver (Chardonnay)
2019 San Francisco International Wine Competition - Series, Bronze (Chardonnay, Cabernet Sauvignon, Pinot Noir)
2020 CQ62 - Runner-Up
2020 Packaging of the World
2020 World Brand Design Society
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CF Napa developed a new story and brand positioning that centered on Monterey, California. CF Napa’s solution was to create fun, non-traditional packaging inspired by the native flora of the Monterey region.
The labels utilize a minimal amount of text and bloom with hand-drawn illustrations created by CF Napa. Each varietal label is unique, creating a visually dynamic bouquet across the portfolio.
