Social 416

Coppercraft Distillery Social 416 Gin Packaging Design & Logo
Following CF Napa’s redesign of Coppercraft Distillery’s main spirits line, CF Napa was engaged to design the packaging for their bespoke gin created in partnership with the Detroit Tigers major league baseball team.

Client

Coppercraft Distillery

Country

United States

Project Scope

Logo
Packaging

Awards

2022 Communication Arts - Exhibit Online

Coppercraft Distillery Social 416 Gin Packaging Design & Logo
 
Social 416 Gin Label Design Detail
This exclusive gin – sold in the stadium just 416 feet from home plate – needed to be a home run; capturing the spirit and history of America’s favorite pastime. CF Napa’s design solution was a vintage look celebrating the ballpark, the fans, and the Tigers’ storied past. Distressed text and design elements combined with a custom pen-and-ink illustration of Comerica Park, the Tigers’ home turf, formed the main visuals. A seal with the Detroit Tigers’ D acted as the final stamp of approval.
 
Brand Strategy
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Story Development
Naming
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