Social 416

This exclusive gin – sold in the stadium just 416 feet from home plate – needed to be a home run; capturing the spirit and history of America’s favorite pastime. CF Napa’s design solution was a vintage look celebrating the ballpark, the fans, and the Tigers’ storied past. Distressed text and design elements combined with a custom pen-and-ink illustration of Comerica Park, the Tigers’ home turf, formed the main visuals. A seal with the Detroit Tigers’ D acted as the final stamp of approval.