VR Wine Packaging Design & Logo
Mexico’s Viñedos de La Reina came to CF Napa to refresh their VR brand. As the higher-end brand in their portfolio, the design needed to look more premium while continuing to use a VR monogram and crown lock up – a nod to their company name which translates to “vineyards of the queen.”


Viñedos de La Reina



Project Scope


VR Wine Packaging Design & Logo
CF Napa gave the icon the royal treatment by refining the letterforms into a stronger, more contemporary monogram stamped in luxurious gold foil. The label shape was modernized by moving away from the triangle die cut to a classic straight-sided, larger label.
VR Wine Packaging Monogram Design Detail
VR Wine Packaging Seal Design Detail
A toothy, cream-colored paper gave the design a warmer, more approachable feel. The embossed border detail, beautiful typography, and watermark seal better communicated the quality and pedigree of this well-established brand.
VR Wine Packaging Before Redesign on Left & After on Right
Brand Strategy
Story Development