VR Wine Packaging Design & Logo
Mexico’s Viñedos de La Reina came to CF Napa to refresh their VR brand. As the higher-end brand in their portfolio, the design needed to look more premium while continuing to use a VR monogram and crown lock up – a nod to their company name which translates to “vineyards of the queen.”


Viñedos de La Reina



Project Scope



2023 Packaging of the World

2023 World Brand Design

VR Wine Packaging Design & Logo
CF Napa gave the icon the royal treatment by refining the letterforms into a stronger, more contemporary monogram stamped in luxurious gold foil. The label shape was modernized by moving away from the triangle die cut to a classic straight-sided, larger label.
VR Wine Packaging Monogram Design Detail
VR Wine Packaging Seal Design Detail
A toothy, cream-colored paper gave the design a warmer, more approachable feel. The embossed border detail, beautiful typography, and watermark seal better communicated the quality and pedigree of this well-established brand.
VR Wine Packaging Before Redesign on Left & After on Right
Brand Strategy
Story Development