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Vérité
Jackson Family Wines came to CF Napa to immortalize the brand story behind their luxury brand Vérité.
Client
Jackson Family Wines
Country
United States
Project Scope
Brand Strategy
Story Development
Marketing
The three-pack, trophy-style gift box kept the bottles on display with a Walnut frame. The frame was engraved with the Vérité wordmark, the brand’s “Wines without Compromise” tagline and was enveloped by a tactile red leather wrap.
CF Napa captured Vérité’s essence in the development of the brand story, new brand copy, tagline, tabletop brochure as well as direct-to-consumer and tasting room pieces. New photography, directed by CF Napa, reinforced the brand’s ultra-premium expression.
The logo was debossed into the rich leather and securely held in place around the frame with hidden magnets. The leather detail of the three-pack gift box was mirrored in the design for the single bottle gift box, wine menu and brochure, creating a common thread to unify the brand.
