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Valentine Vodka
When Rifino Valentine set out to start Valentine Distilling Co., he wanted to reestablish the ideal that Detroit was built upon: American craftsmanship.
Client
Valentine Distilling Co.
Country
United States
Project Scope
Logo
Packaging
Custom Bottles
Marketing
Awards
2013 GDUSA - American Graphic Design Awards (2012 Evolution)
2019 The World Drinks Awards - World Vodka Awards - Best Brand Design, Best Brand Design
2019 The World Drinks Awards - World Vodka Awards - Gold, Best Brand Design
2019 The World Drinks Awards - World Vodka Awards - Silver, Best Label Design
CF Napa’s solution was a custom designed bottle with vertical grooves inspired by the Art Deco architecture found throughout Michigan and classic decanters. The pin-up girl artwork on the label, a direct nod to WWII-era Detroit manufacturing was refined and designed to fade into the background as a watermark. Minimal information is shown on the front of the label, giving it a clean, artisanal look that harkens back to the heyday of American craftsmanship.
He came to CF Napa to redesign the brand’s packaging for their line of vodkas to feel more authentic, premium and to capture their award-winning quality.
