Trybe

Trybe Spirit Packaging Design Label
Trybe came to CF Napa to create the packaging for a new ready-to-shoot product inspired by the Croatian spirit, Rakija.

Client

Trybe

Country

United States

Project Scope

Logo
Packaging

Trybe Spirit Packaging Design Label
 
Trybe Spirit Packaging Design Label Detail
As the “Spirit of the Night”, Trybe celebrates the dusk-to-dawn, youthful energy of Mediterranean coast nightlife.

CF Napa drew a custom illustration inspired by the artwork of Peter Max, the 60s psychedelic movement, and the spontaneous adventure of a night on the town. A vibrant sun and all-seeing eye peek out over ocean waves with a kaleidoscope of colors as night turns into day. Gold foil outlines the sun, the starry night, and a frame around the label. The design brings out the signature purple hue of the spirit and lends a mysterious air to this intriguing elixir.
 
Brand Strategy
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Story Development
Naming
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