Tradition Chardonnay Wine Packaging Design & Logo
Tradition Wines was inspired by the owner’s forty-year history of winemaking knowledge honed through their experience of making wines with their father at Amizetta Estate Winery.


Amizetta Estate Winery


United States

Project Scope



2019 UNI Brilliant Brand Awards - Shortlisted

2021 CQ64 - Runner-Up

2021 Packaging of the World

2022 GDUSA American Package Design Awards

2023 CQ69 - Runner-Up

Tradition Chardonnay Wine Packaging Design & Logo
Tradition T Icon Design
They came to CF Napa to redesign their brand packaging to feel more authentic, premium and to capture the rich heritage of their experience. Our solution was a unique design that incorporates a historic engraving of an eagle sitting atop an ornate framework that encompasses a cluster of grapes. The label is a contemporary take on a historic look through a stock certificate-like design that leverages a vintage date seal and “T” monogram.
Tradition Capsule Design Detail
Tradition Chardonnay T Label Design Detail
For the direct-to-consumer wines, the monogram took center stage to form the main graphic of the label. The intricacies of the design were on full display and provided a hypnotizing background to the T icon.
Tradition Cabernet Wine Packaging Design & Logo
Tradition T Logo Design
Tradition White Wine & Cuvée Packaging Design & Logo
Tradition Cuvée Wine Packaging Design & Logo
Tradition Rosé Wine Packaging Design & Logo
Brand Strategy
Story Development