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Tradition
Tradition Wines was inspired by the owner’s forty-year history of winemaking knowledge honed through their experience of making wines with their father at Amizetta Estate Winery.
Client
Amizetta Estate Winery
Country
United States
Project Scope
Logo
Packaging
Awards
2019 UNI Brilliant Brand Awards - Shortlisted
2021 CQ64 - Runner-Up
2021 Packaging of the World
2022 GDUSA American Package Design Awards
2023 CQ69 - Runner-Up
They came to CF Napa to redesign their brand packaging to feel more authentic, premium and to capture the rich heritage of their experience. Our solution was a unique design that incorporates a historic engraving of an eagle sitting atop an ornate framework that encompasses a cluster of grapes. The label is a contemporary take on a historic look through a stock certificate-like design that leverages a vintage date seal and “T” monogram.
For the direct-to-consumer wines, the monogram took center stage to form the main graphic of the label. The intricacies of the design were on full display and provided a hypnotizing background to the T icon.
