The Grappler

The Grappler Red, Yellow, and Blue Label Wine Packaging Design & Logo
Due to high demand from their loyal clientele, Vinoce Vineyards was inspired to bring back their single SKU Zinfandel brand, “The Grappler”. They turned to CF Napa to completely reimagine the brand that would now be an exclusive offering for their tasting room and wine club.


Vinoce Vineyards


United States

Project Scope

In-House Illustration


2023 GDUSA News

2023 Harpers Design Awards - Silver

2023 San Francisco International Wine Competition - Double Gold

2023 The Drinks Business Awards - Special Commendation

2023/24 World Brand Design Society Awards - Commended Mark

2024 CQ73

2024 GDUSA American Package Design Awards

2024 Graphis Design Annual - Silver

2024 Packaging of the World

2024 PRINT Awards - 3rd Place, Packaging

2024 World Brand Design Society
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The Grappler Red, Yellow, and Blue Label Wine Packaging Design & Logo
Vinoce wanted to use the relaunch as an opportunity to reposition the brand with a bold, attention-grabbing design while maintaining a personal connection to the Vinoce Vineyards owner and the family’s love of wrestling.
The Grappler Orange, Pink, and Green Label Wine Packaging Design & Logo
There are many parallels between winemaking and the sport of wrestling (grappling). Both demand creativity, discipline, and hard, physical work to be rewarded with success. CF Napa developed a colorful cast of six characters inspired by the vibrant tradition and masks of Lucha Libre (Mexican Wrestling). The labels are placed on the bottle at an angle to give the packaging a fun, rough-and-tumble vibe. The solution brought together the sport of wrestling and the Vinoce Vineyards owner’s residency in Mexico, while also honoring the many Mexican farmworkers that form the hardworking backbone of the wine industry. CF Napa created the series of unique masks to encourage imbibers to collect all six of the wines.
The Grappler Family Wine Packaging Design & Logo
The Grappler Detail Packaging Design Label
The Grappler Detail Packaging Design T-Top Logo
Brand Strategy
Story Development