The packaging needed to transition to a more modern expression to represent the continuity of family and appeal to a younger, Millennial demographic.
CF Napa created a fresh, floral take on a timeless sisterly bond. A vibrant illustration of three flowers represented the namesake Donati sisters’ birth months. A crisp, white paper stock and pastel colors replaced the creamy paper and historic feel of the original packaging – creating a fresh face for the brand. A deboss was applied to the flower illustrations, adding a final textural element.