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Singing Water Vineyards
The Texas Hill Country winery Singing Water Vineyards came to CF Napa to reposition their wines to be more premium and attract the nearby San Antonio and Austin wine drinkers.
Client
Singing Water Vineyards
Country
United States
Project Scope
Logo
Packaging
Awards
2021 Packaging of the World
2021 World Brand Design Society
Their winery in Comfort, Texas is a stunning getaway from the big city with rolling green hills blanketed by lush wildflowers, exposed rock and their namesake flowing creek and waterfall.
As the inspiration for the brand name, a scenic feature among the vineyards and the soundtrack for the winery, it was crucial for water to be the heart of the packaging. A water pattern is foiled on each label to mimic the shimmering effect of sun rays hitting the creek. Foil and paper hues are varied between tiers to allow for easier differentiation. The final touch is a monogrammed seal reminiscent of cattle brands and a reminder of the winery’s home state of Texas.
Due to the proximity to San Antonio and the founder’s personal connection, support for military and veteran causes are a priority for the winery.
The specialty Freedom Red Blend label was created to honor those enlisted in and retired from the military. Purchases of the wine support a donation to the Fisher House and the USO. For this special wine, CF Napa created an illustration of a fierce eagle as the main label graphic. A gold foil challenge coin, like the ones presented to military members for special recognition, was created with the winery’s monogram. An American flag subtly adorns the capsule and provides the finishing touch to this wine with a cause.
