SHE CAN

SHE Can Wine Packaging Design & Logo
The McBride Sisters came to CF Napa to design a new canned wine with a purpose – to support their ongoing mission to diversify the wine industry.

Client

McBride Sisters Collection

Country

United States

Project Scope

Logos
Packaging

Awards

2020 Favourite Design

2020 Packaging of the World

SHE Can Wine Packaging Design & Logo
 
Through the SHE CAN Professional Development Fund, the brand promotes the professional advancement of women in the wine industry. A hand-drawn illustration of the McBride Sisters’ lioness is the central icon of the packaging, representing female empowerment and a reminder that SHE CAN do anything. Her flowing mane is adorned with a crown of flowers and fruits, representing the unique notes in each of the wines.
 
SHE CAN Logo Design
 
Brand Strategy
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Story Development
Naming
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