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SHE CAN
The McBride Sisters came to CF Napa to design a new canned wine with a purpose – to support their ongoing mission to diversify the wine industry.
Client
McBride Sisters Collection
Country
United States
Project Scope
Logos
Packaging
Awards
2020 Favourite Design
2020 Packaging of the World
Through the SHE CAN Professional Development Fund, the brand promotes the professional advancement of women in the wine industry.
A hand-drawn illustration of the McBride Sisters’ lioness is the central icon of the packaging, representing female empowerment and a reminder that SHE CAN do anything. Her flowing mane is adorned with a crown of flowers and fruits, representing the unique notes in each of the wines.
