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SHE CAN
The McBride Sisters came to CF Napa to design a new canned wine with a purpose – to support their ongoing mission to diversify the wine industry.
Client
McBride Sisters Collection
Country
United States
Project Scope
Logo
Packaging
In-House Illustration
Awards
2020 Favourite Design
2020 Packaging of the World
Through the SHE CAN Professional Development Fund, the brand promotes the professional advancement of women in the wine industry.
A hand-drawn illustration of the McBride Sisters’ lioness is the central icon of the packaging, representing female empowerment and a reminder that SHE CAN do anything. Her flowing mane is adorned with a crown of flowers and fruits, representing the unique notes in each of the wines.
