Scout Wild

Scout Wild Wine Packaging Design
Scout & Cellar came to CF Napa to upgrade the packaging design for their new brand, Scout Wild.


Scout & Cellar


United States

Project Scope



2023 Packaging of the World

2023 San Francisco Chronicle Wine Competition - Silver, Modern Illustration

2023 World Brand Design Society

Scout Wild Wine Packaging Design
Scout Wild Detail Packaging Design Rose Label
The brand was Scout & Cellar’s first retail-distributed brand and was slated to debut nationally exclusively at Target. It was extremely important that the packaging clearly convey the brand’s Clean-Crafted Commitment®, focus on sustainability, and captivate the core Target consumer.

CF Napa sought out illustrations of native California flowers and pollinators and fashioned them together to create a unique nature scene for each wine. The artwork and the absence of capsules emphasized the brand’s naturopathic approach to wine. Soft pastel colors were utilized to complement the wines, the illustrations, and further assist in SKU differentiation.
Scout Wild Detail Packaging Design Sauvignon Blanc Label
Scout Wild Detail Packaging Design Red Wine California Label
Brand Strategy
Story Development