Robert’s

Robert's No. 1 American Dry Gin Packaging Design & Logo
Oak House Distillery came to CF Napa to create the design for their Robert’s line of gins.

Client

Oak House Distillery

Country

United States

Project Scope

Logo
Packaging
In-House Illustration

Awards

2024 Packaging of the World

2024 World Brand Design

Robert's No. 1 American Dry Gin Packaging Design & Logo
 
In addition to classic styles of gin, Oak House planned to distill more inventive gins with an influence of traditionally Asian botanicals. The packaging needed to match their more contemporary approach to gin.
 
The first gin to launch was the No. 1 American Dry Gin – a new age gin with a floral-forward flavor profile. Drawing on the client’s affinity for abstract illustrations and Asian design, CF Napa created a custom illustration for each gin.
Robert's No. 1 American Gin Illustration Design Detail
Robert's No. 1 American Gin Illustration and Wordmark Design Detail
The artwork for the No. 1 American Dry Gin includes stylized representations of the lavender, lemongrass, and makrut lime notes that give the gin its exceptional flavor. Embossed and gold foil details bring a tactile element to the label and contribute to the futuristic sensibility of this contemporary gin.
 
Brand Strategy
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Story Development
Naming
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