The first gin to launch was the No. 1 American Dry Gin – a new age gin with a floral-forward flavor profile. Drawing on the client’s affinity for abstract illustrations and Asian design, CF Napa created a custom illustration for each gin.
The artwork for the No. 1 American Dry Gin includes stylized representations of the lavender, lemongrass, and makrut lime notes that give the gin its exceptional flavor. Embossed and gold foil details bring a tactile element to the label and contribute to the futuristic sensibility of this contemporary gin.