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Rebrook Cellars
Rebrook Cellars came to CF Napa to develop their new luxury wine brand.
Client
Rebrook Cellars
Country
United States
Project Scope
Brand Strategy
Story Development
Logo
Packaging
Awards
2023 Harpers Design Awards - Bronze
2023 San Francisco International Wine Competition - Gold
2024 GDUSA American Package Design Awards
2025 Graphis Design Annual - Silver
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CF Napa developed their story around the concept that the beauty is in the journey. In winemaking, like many things in life, excellence is found through persistence and precision. The packaging needed to reflect this ethos and Rebrook Cellars’ commitment to producing wines of the highest echelon.
CF Napa was inspired by the brand owner’s background in geology and saw the parallels between the layers that provide beauty to a geode and the layers of soil that produce world-class grapes. For the main graphic of the label, we drew the geode striation with alternating layers of vibrant blue and lustrous gold foil, a representation of not only the vineyard terroir but also building toward magnificence over time. A multi-faceted gem with an R was developed for the icon of the brand. The icon, wordmark, and wine data were stamped in gold foil, creating a striking contrast against the black background and calling attention to the prized AVAs from which the wine was sourced. For a final touch, the brand tagline, “The Beauty is in the Journey” was printed in gold around the skirt of the capsule.
The site design needed to reflect the packaging design, story, and showcase the extraordinary terroir from which the luxury wine brand is crafted. CF Napa designed an elegant, easy-to-navigate site featuring stunning photography along with text that exemplifies the brand motto, “The beauty is in the journey”. Subtle geode striations and the brand’s black and metallic gold motif is used throughout the site, creating brand unity across all communication touchpoints.
