Peake Ranch asked CF Napa to develop the logo and packaging for their new Pinot Noir and Chardonnay brand from the Sta. Rita Hills appellation in California.
Client
Peake Ranch
Country
United States
Project Scope
Brand Strategy
Story Development
Logo
Packaging
In-House Illustration
Digital
The design was created using a sequence in nature – a mathematical symmetry that underlies all living things. This ancient mathematical equation known as the Fibonacci Sequence is a build of numbers where each is the sum of those preceding. Its arrangement appears all around us, like the spirals in a vine tendril or the architectural branches of an oak tree.
At Peake Ranch, they believe that by working in concert with nature their vineyard will provide the sum of what was contributed in previous years, each vintage a culmination of the previous season’s hard work and dedication.