Patz & Hall

Patz & Hall Hyde Vineyard Chardonnay and Pinot Noir Wine Packaging Design
Ste. Michelle Wine Estates came to CF Napa to refresh their Sonoma-based Patz & Hall brand.

Client

Ste. Michelle Wine Estates

Country

United States

Project Scope

Logo
Packaging

Awards

2024 Packaging of the World

Patz & Hall Hyde Vineyard Chardonnay and Pinot Noir Wine Packaging Design
 
Elements of the labels and logo had been modified throughout the years, creating inconsistencies across tiers. The new packaging needed to bring cohesiveness to the brand and include increased luxury cues while maintaining a differentiated look across their multiple tiers of wines.
 
Patz and Hall Hyde Vineyard Wine Packaging Design Logo Detail
For the Single Vineyard tier, the communication hierarchy was transformed to give prominence to the brand and allow for an easy scan of the vineyard name and appellation. A subtle debossed border was added as a frame to the label to allude back to the Sonoma Coast tier and provide texture to the label. A call out for the barrels produced and the signature of Patz & Hall founder, James Hall, gave a personal touch to this Sonoma County favorite.
CF Napa redrew their historic vine icon to be a bit more simple, iconic, and a more symmetrical, rounder shape. In addition, more subtle details like the wine leaves were refined to foil stamp more accurately. The resulting icon is more elegant and contemporary in feel and allows for usage at smaller sizes.
Patz and Hall Hyde Vineyard Wine Packaging Design Pinot Noir Detail
 
Patz & Hall Sonoma Coast Chardonnay and Pinot Noir Wine Packaging Design
 
The Sonoma Coast tier was redesigned with a fresher look, brighter white paper, and a new foil border.
 
Patz & Hall Sonoma Coast Wine Design Detail Shot
Patz & Hall Wine Logo Design Detail Shot
 
Patz & Hall Logo Spirits Design
 
Patz & Hall Hyde Vineyard Wine Packaging Before and After
 
Patz & Hall Pinot Noir Before and After
 
Patz & Hall Chardonnay Before and After
Brand Strategy
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Story Development
Naming
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