The goal was to enhance the unboxing experience for their wine club members and increase awareness of an additional benefit— access to the wines from DAOU’s sister winery, Patrimony.
CF Napa created a brochure focused on Patrimony’s connection to the DAOU portfolio and the wine club’s exclusive access to the high-end wines. The brochure displayed the brand portfolio through full-color bottle shots and pithy descriptions for each wine. The toothy paper provided a luxurious touch to the marketing piece.