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Paso Districts Collection
DAOU Vineyards came to CF Napa to develop the name, logo identity, and brand platform for a new, member’s only wine collection.
Client
DAOU Vineyards
Country
United States
Project Scope
Brand Strategy
Story Development
Logo
The exclusive new collection focuses on the distinctive terroirs of Paso Robles and DAOU’s ability to produce incredible Cabernet Sauvignon.
CF Napa developed the name “Paso Districts Collection” to speak to the curated assemblage of wines that celebrate the true expression and uniqueness of the terroirs of Paso Robles. The logo needed to complement the existing DAOU branding. CF Napa created a contemporary icon, illustrating the DAOU mountain and surrounding vineyards in an organic, linear style and leveraging DAOU’s signature red.
CF Napa developed the name “Paso Districts Collection” to speak to the curated assemblage of wines that celebrate the true expression and uniqueness of the terroirs of Paso Robles. The logo needed to complement the existing DAOU branding. CF Napa created a contemporary icon, illustrating the DAOU mountain and surrounding vineyards in an organic, linear style and leveraging DAOU’s signature red.
CF Napa developed the brand story for the Paso Districts Collection then expanded to Brand Personality, Key Communication and Selling Points, a Strategic Summary, and Photo Direction. The result is a toolkit for the DAOU team to utilize as a resource for communication standards and brand activation.
