Named after the pictographs on the rocks found on this 60-acre vineyard, we were asked to create a label that stood apart from the many more casual, funny brands found in the Okanagan.
Painted Rock Estate Winery
With the goal of being one of the best producers in the world, the brand Id and packaging would need to say luxury, and contemporary, but still be textural, and tactile and have a connection to the natural beauty of the place.
The icon was developed to be a modern expression of the pictographs found on the rocky cliffs on the property. The two swirls symbolize working in unison with nature and the land and become a modern pictogram for the winery. They are achieved through embossing and pearlized foils to give the packaging a luxuriously modern feel.