Modern Love

Modern Love Spirits Packaging Design & Logo
The Palm Springs Spirits Co. came to CF Napa to design their first spirits brand, Modern Love, to capture the unique personality of Palm Springs—an inclusive, cocktail-centric city with a love for mid-century modern architecture.


The Palm Springs Spirits Co.


United States

Project Scope



2020 GDUSA - American Graphic Design Awards

2021 GDUSA - American Package Design Awards

2021 ADI Judging of Craft Spirits Excellence in Packaging - Bronze

2021 CQ64 - Winner

2021 CQ Best 100

2021 Global Spirit Masters - The Design & Packaging Masters - Gold

2021 Graphis Blog

2021 Packaging of the World

2021 San Francisco World Spirits Competition - Bronze

2021 World Brand Design Society

2022 Graphis Design Annual - Silver

2022 Graphis Packaging 10 - Silver
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Modern Love Spirits Packaging Design & Logo
Modern Love Spirits Design Label Detail
Modern Love Gin Packaging Design Detail
Our solution encapsulates the endearing, retro vibe of Palm Springs, through a contemporary twist on a pattern inspired by 1960’s, mid-century modern textiles and fashion. Sections of the pattern are embellished with gold foil to catch the light while subtle debossed lines in the paper provide a rich textural experience. The eye-catching labels with vibrant colors position the brand to be at the center of Palm Springs’ cocktail culture.
Modern Love Spirits Design T-Top Detail
Modern Love Spirits Design Logo Detail
Brand Strategy
Story Development