As a unique artist series named after Mark’s daughters, the wines each displayed a lively illustration depicting the adventures of Lu & Oly. While the artwork was adored by customers, the labels needed elements that would connect the wines together as a cohesive brand.
The illustrations were made smaller to allow for more white space around each of the drawings and the varietal. The hues for the Untethered and We Sat by the Ocean wines were fine-tuned to match. A chisel deboss framed all of the illustrations to distinguish them as works of art. A monogram seal was created and added to the lower right corner of the labels as an endorsement and to provide a connecting thread through each of the wines.