Lail Vineyards - Welly

Lail Vineyards Welly Wine Packaging Design & Logo
Lail Vineyards came to CF Napa to design the packaging for their new Welly brand - named after the youngest child in the family and the last of the 6th generation.

Client

Lail Vineyards

Country

United States

Project Scope

Logos
Packaging
Print
Digital

Awards

2020 Communication Arts Design

2020 GDUSA - American Package Design Awards

2020 Packaging of the World

2020 World Brand Design Society

2022 Beverage Testing Institute Packaging Compendium - Silver

2022 Graphis Design Annual - Gold

Lail Vineyards Welly Wine Packaging Design & Logo
 
Lail Vineyards Welly Logo Design
 
Lail Vineyards Welly Wine Brochure Design
Welly’s name was derived from the Wellington boot – a nod to the Lail’s farming heritage and a symbol of country life. For this exceptional wine, CF Napa created a watercolor illustration to bring the playful feeling of Welly on a rainy day to life. The illustration was the focal point of the label, giving a modern look to the wine and reflecting Welly’s commanding personality. A handwritten wordmark gave a personalized touch to this exclusive, limited-production wine.
 
Brand Strategy
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Story Development
Naming
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