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Lail Vineyards - Welly
Lail Vineyards came to CF Napa to design the packaging for their new Welly brand - named after the youngest child in the family and the last of the 6th generation.
Client
Lail Vineyards
Country
United States
Project Scope
Logos
Packaging
Print
Digital
Awards
2020 Communication Arts Design
2020 GDUSA - American Package Design Awards
2020 Packaging of the World
2020 World Brand Design Society
2022 Beverage Testing Institute Packaging Compendium - Silver
2022 Graphis Design Annual - Gold
Welly’s name was derived from the Wellington boot – a nod to the Lail’s farming heritage and a symbol of country life. For this exceptional wine, CF Napa created a watercolor illustration to bring the playful feeling of Welly on a rainy day to life. The illustration was the focal point of the label, giving a modern look to the wine and reflecting Welly’s commanding personality. A handwritten wordmark gave a personalized touch to this exclusive, limited-production wine.
