Lail Vineyards - Welly

Lail Vineyards Welly Wine Packaging Design & Logo
Lail Vineyards came to CF Napa to design the packaging for their new Welly brand - named after the youngest child in the family and the last of the 6th generation.


Lail Vineyards


United States

Project Scope

In-House Illustration


2020 Communication Arts Design

2020 GDUSA - American Package Design Awards

2020 Packaging of the World

2020 World Brand Design Society

2022 Beverage Testing Institute Packaging Compendium - Silver

2022 Graphis Design Annual - Gold

Lail Vineyards Welly Wine Packaging Design & Logo
Lail Vineyards Welly Logo Design
Lail Vineyards Welly Wine Brochure Design
Welly’s name was derived from the Wellington boot – a nod to the Lail’s farming heritage and a symbol of country life. For this exceptional wine, CF Napa created a watercolor illustration to bring the playful feeling of Welly on a rainy day to life. The illustration was the focal point of the label, giving a modern look to the wine and reflecting Welly’s commanding personality. A handwritten wordmark gave a personalized touch to this exclusive, limited-production wine.
Brand Strategy
Story Development