Jersey Wine - Semi-Sweet Wines

Jersey Wine Rosé Wine Packaging Design & Logo
William Heritage Winery came to CF Napa to create the packaging for a new line within their Jersey Wine brand - Semi-Sweet Wines.


William Heritage Winery


United States

Project Scope



2021 Packaging of the World

2023 Graphis Design Annual - Honorable Mention

2023 The Dieline

Jersey Wine Rosé Wine Packaging Design & Logo
These new wines were designated to have a higher price point than their top-selling, existing counterparts – Jersey Red and Jersey Blush. The packaging needed to reflect this sophistication while retaining the in-your-face spirit of the Jersey Wine brand.
CF Napa created more edgy, modern labels using bold, block type, and pops of color. For the Jersey Cab, a minimalist black and white color palette contrasted red accents.
Jersey Cab Wine Packaging Design & Logo
Jersey Rosé Wine Label Design Detail
For the Jersey Rosé, the burst of pink hinted at the hue of the wine while the stark white and blue contrasted the rosy tones. The subtle usage of gold foil reinforced the wine’s more premium positioning.
Jersey Rosé Wine Line Up
Jersey Wine Capsule Design Detail
For the Jersey Moscato, CF Napa continued the ultra-modern design with pops of color. The pink Jersey wordmark was contrasted with a vibrant orange hue to reflect the wine’s melon and tropical fruit flavors.
Jersey Moscato Wine Packaging Design & Logo
Brand Strategy
Story Development