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Jersey Wine - Semi-Sweet Wines
William Heritage Winery came to CF Napa to create the packaging for a new line within their Jersey Wine brand - Semi-Sweet Wines.
Client
William Heritage Winery
Country
United States
Project Scope
Logo
Packaging
Marketing
Awards
2021 Packaging of the World
2023 Graphis Design Annual - Honorable Mention
2023 The Dieline
These new wines were designated to have a higher price point than their top-selling, existing counterparts – Jersey Red and Jersey Blush. The packaging needed to reflect this sophistication while retaining the in-your-face spirit of the Jersey Wine brand.
CF Napa created more edgy, modern labels using bold, block type, and pops of color. For the Jersey Cab, a minimalist black and white color palette contrasted red accents.
For the Jersey Rosé, the burst of pink hinted at the hue of the wine while the stark white and blue contrasted the rosy tones. The subtle usage of gold foil reinforced the wine’s more premium positioning.
For the Jersey Moscato, CF Napa continued the ultra-modern design with pops of color. The pink Jersey wordmark was contrasted with a vibrant orange hue to reflect the wine’s melon and tropical fruit flavors.
