Hardin Wine Packaging Design & Logo
Polaner Selections came to CF Napa with an exciting Napa Valley red wine suffering from underwhelming packaging.


Polaner Selections


United States

Project Scope



2017 Communication Arts Design Annual

2017 Mobius Awards - Second Place "Certificate for Outstanding Creativity"

2017 Packaging of the World

2018 GDUSA - American Package Design Award

2018 HOW International Design Awards

2018 The Pentawards - Silver

2018 San Francisco International Wine Competition - Double Gold, Label Design Competition

2020 Graphis Design Annual - Silver Show More

Hardin Wine Packaging Design & Logo
Despite being in the market for almost 10 years, customers were neglecting it in favor of more engaging competitor brands. Our objective was to redesign the brand logo and packaging to compete with the leaders in their category and feel more premium, while maintaining Hardin’s brand name and essence as a fine Napa Valley wine. Our solution was an abstract and modern design inspired by the lush textures of the wine. The highly textural expression of organic lines represent the rows of the vineyard, with a single red line representing the red wine at the center.
Hardin Wine Label Design Detail
Hardin Wine Packaging Before Redesign on Left & After on Right
Brand Strategy
Story Development