Giulio Straccali

Giulio Straccali Family Wine Packaging Design 4 Bottle Shot
Palm Bay International came to CF Napa to refresh the Italian wine brand – Giulio Straccali.

Client

Palm Bay International

Country

Italy

Project Scope

Brand Strategy
Story Development
Logo
Packaging
Print

Awards

2023 GDUSA American Graphic Design Awards

2023 San Francisco International Wine Competition - Gold

2024 Communication Arts Typography

2024 GDUSA American Package Design Awards

2024 Packaging of the World

Giulio Straccali Family Wine Packaging Design 4 Bottle Shot
 
The winery’s namesake played a key role in modernizing the production of Chianti wine in Italy and was instrumental in establishing the Gallo Nero – the black rooster symbol that became the official icon of the Chianti Classico DOCG. Now approaching the 100-year anniversary of the founding of the winery, Palm Bay International was looking to put a more contemporary spin on the packaging to attract a younger consumer to this classic Italian wine.
 
Giulio Straccali Chianti Flask Wine Packaging
Giulio Straccali Wine Packaging Design Top Detail
 
Inspired by contemporary Italian design and the promise of neighborhood Italian bistros, CF Napa developed a sleek label with sans serif font, lending a more modern, fashionable feel to the packaging while still maintaining a classic Italian sensibility. To honor the brand’s legacy, the historical crest was brought back into the packaging – the monoweight style melded perfectly with the clean, bold type. The bright color palette captured the alfresco promise of fresh, delicious wines and allowed the packaging to stand out strongly on shelf.
 
Giulio Straccali Family Wine Horizontal Close Up Shot
 
Giulio Straccali Wine Packaging Design Logo Detail
 
Giulio Straccali Chianti Wine Before and After Project Image
 
Giulio Straccali Chianti Classico Wine Before and After Project Image
 
Brand Strategy
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Story Development
Naming
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