Forbidden Fruit

Forbidden Fruit Hard Cider Packaging Design & Logo
St. Julian Winery & Distillery asked CF Napa to design their new hard cider brand that is crafted with 100% Michigan apples from farm to glass.

Client

St. Julian Winery & Distillery

Country

United States

Project Scope

Logo
Packaging
In-House Illustration

Awards

2018 GDUSA - American Graphic Design Award

2020 Graphis Design Annual - Silver

2020 Packaging of the World

2020 World Brand Design Society

Forbidden Fruit Hard Cider Packaging Design & Logo
 
The name evoked a sense of mystery and an intrinsic naughtiness. The brand needed to feel craft and authentic, while also avoiding the obvious pitfalls of feeling gimmicky.
Forbidden Fruit Original Hard Cider Label Design Detail
Forbidden Fruit Original Hard Cider Label Design Detail
 
Our solution combines the classic symbol of the Garden of Eden’s apple in a die cut with the serpent.
Forbidden Fruit Cherry Hard Cider Label Design Detail
 
Brand Strategy
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Story Development
Naming
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