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Fieldnotes
CF Napa designed La Crosse Distilling Co.’s distributed line of spirits under the Fieldnotes name.
Client
La Crosse Distilling Co.
Country
United States
Project Scope
Brand Strategy
Story Development
Logo
Packaging
In-House Illustration
Marketing
Awards
2019 Creative Quarterly 56
2019 Denver International Spirits Competition - Best of Show, Packaging Design Contest
2019 GDUSA - American Package Design Awards
2019 San Francisco World Spirits Awards - Silver, Series
2019 SIP Awards - Best of Class, Platinum, Individual Bottle Design
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A tranquil blue color was selected for the vodka to reflect the water locally sourced from glacial aquifers and used to distill the spirit. For the 90 proof gin, a deep green hue was utilized to reflect the botanicals in the gin.
We worked with the client to determine a name that would capture the essence of these organic spirits, the natural beauty of the area and small farms that grow their organic ingredients.
The Fieldnotes packaging leverages a design inspired by historic Farmer’s Almanac covers, with hand-drawn type and drawings of local flora that frame the label. The label has a historic engraving of a hummingbird, which is a nod to the pollinators so critical to organic farming.
