Fieldnotes Vodka Blue Label Packaging Design Logo
CF Napa designed La Crosse Distilling Co.’s distributed line of spirits under the Fieldnotes name.


La Crosse Distilling Co.


United States

Project Scope

Brand Strategy
Story Development
In-House Illustration


2019 Creative Quarterly 56

2019 Denver International Spirits Competition - Best of Show, Packaging Design Contest

2019 GDUSA - American Package Design Awards

2019 San Francisco World Spirits Awards - Silver, Series

2019 SIP Awards - Best of Class, Platinum, Individual Bottle Design

2019 The Spirits Business - The Design & Packaging Masters - Master, Gin

2020 Graphis Design Annual - Honorable Mention

2020 Packaging of the World

2020 World Brand Design Society

2021 Type Directors Club - Communication Design 67

2022 Graphis Packaging 10 - Silver
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Fieldnotes Vodka Blue Label Packaging Design Logo
Fieldnotes High Proof Gin Packaging Design Logo
A tranquil blue color was selected for the vodka to reflect the water locally sourced from glacial aquifers and used to distill the spirit. For the 90 proof gin, a deep green hue was utilized to reflect the botanicals in the gin.
La Crosse Distilling Co. Logo Design
We worked with the client to determine a name that would capture the essence of these organic spirits, the natural beauty of the area and small farms that grow their organic ingredients.
Fieldnotes Corn Vodka Packaging Design & Logo
Fieldnotes Corn Vodka Label Design Detail
The Fieldnotes packaging leverages a design inspired by historic Farmer’s Almanac covers, with hand-drawn type and drawings of local flora that frame the label. The label has a historic engraving of a hummingbird, which is a nod to the pollinators so critical to organic farming.
FIeldnotes Wordmark Label Design Detail
Fieldnotes Logo Label Design Detail
Fieldnotes Gin & Vodka Packaging Design & Logo
Fieldnotes Gin 7 Vodka 2-Pack Gift Box Design
Brand Strategy
Story Development