For the still wines, the graphic was placed on a white label for the white and rosé wines and on a black label for the red wines. The label was kept clean to accentuate the branding, varietal, and Okanagan Valley AVA.
The exceptional sparkling wines give prominence to the “e”, displaying it as the only graphic on the front label. A neck label was employed for the wine type and vintage date. A series of colorful capsules differentiate the wine styles and bring a youthful pop to the celebratory wines.