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Etude Brochure
Following the redesign of the Etude logo and wine packaging, Treasury Wine Estates engaged CF Napa to bring our new look for the Etude brand to life through their tasting room materials.
Client
Treasury Wine Estates
Country
United States
Project Scope
Marketing
Each consumer touchpoint was reimagined to be a more premium expression while retaining ease of use and functionality for tasting room staff. The redesigned system included a tasting menu, price lists, tasting mat, shelf talkers, and brand brochure.
For the brochure, CF Napa showcased the refined Etude logo foiled in glossy black on the cover juxtaposed against toothy paper. Etude’s rich story and focus on Pinot Noir was highlighted and supported by historical, sepia-toned photography, vineyard maps, and background on Etude’s Winemaker, Jon Priest.
For the brochure, CF Napa showcased the refined Etude logo foiled in glossy black on the cover juxtaposed against toothy paper. Etude’s rich story and focus on Pinot Noir was highlighted and supported by historical, sepia-toned photography, vineyard maps, and background on Etude’s Winemaker, Jon Priest.
