CF Napa curated a high-touch unboxing experience for the Black Label Pinot Noir. The gift box displays a photograph of the winery’s “Zodiac Heads” sculptural exhibit that depicts the 12 animals in the Chinese zodiac. The box was finished with a string closure with a custom-crafted cast metal coin bearing Donum Estate’s seal. Upon untying the string, the box opens like a book to reveal the wine tube that encloses the bottle in rich purple paper. The pig head icon is stamped in gold foil on the tube to echo the wine label and connect back to the iconic “Zodiac Heads” art piece.