Ðồi Ðá

Doi Da Wine Packaging Design & Logo
Ðồi Ðá came to CF Napa to create the logo and packaging design for their new high-end Cabernet Sauvignon.

Client

Ðồi Ðá

Country

United States

Project Scope

Logo
Packaging

Doi Da Wine Packaging Design & Logo
 
The brand name, Ðồi Ðá, is Vietnamese for “Rocky Hill” and was inspired by the rock-strewn landscape of the previously undeveloped vineyard site. It was imperative that the design captured the rugged beauty of the property and pay homage to the brand owner’s Vietnamese heritage while staying true to the wine’s Napa Valley origins.
 
Doi Da Wine Packaging Design Illustration Detail
Inspired by the style of Asian landscape artwork, CF Napa commissioned a pen and ink style illustration of the Ðồi Ðá estate featuring the namesake rocky hill amongst the vines. The Vietnamese influence was further reflected in the debossed monogram icon and in the pop of red for the vintage date; these details complemented the crisp wordmark and heavy-textured cotton paper to create a look of timeless luxury synonymous with Napa Valley wines.
Doi Da Wine Packaging Monogram Detail
 
Doi Da Wine Packaging Design Capsule Detail
 
Brand Strategy
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Story Development
Naming
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