The Winters, California winery’s alluring locale overlooks the Vaca Mountains and the Sierra Mountains. The packaging needed to reflect the area’s topography, the winery’s namesake Collina De Bella or “Beautiful Hill”, and speak to the high-end, small-production quality of the wines.
CF Napa incorporated an artistic hillside into the wordmark, creating a clever and recognizable symbol for the brand. The clean white labels and asymmetrical type stacks lent a contemporary flair to the design. A two-label system prominently displays the branding while allowing for easy product extension as the brand expands its wine portfolio. The final touch were haikus on the back label for each wine to accentuate the artistic flair of the brand and create a poetic visualization of the tasting notes.