Boordy Vineyards Landmark Series

Boordy Vineyards Landmark Series Core Wine Packaging Design & Logo
Maryland’s oldest winery, Boordy Vineyards, came to CF Napa to refresh their Landmark Series wines – including the core and reserve tiers.

Client

Boordy Vineyards

Country

United States

Project Scope

Logos
Packaging
Print

Awards

2022 Packaging of the World

2022 World Brand Design Society

Boordy Vineyards Landmark Series Core Wine Packaging Design & Logo
 
Boordy Vineyards Landmark Series White Wine Packaging Design & Logo
The Landmark Series wines are 100% estate grown on their multi-generational property and represent the finest expressions of the vintage, terroir and winemaking. The goal was to use these special wines, along with a fresh design, to attract the eye of new potential Boordy wine enthusiasts.
Boordy Vineyards Landmark Series Rosé Wine Packaging Design & Logo
 
Boordy Vineyards Landmark Series Red Wine Packaging Design & Logo
 
The old Landmark Series packaging featured an image of the winery’s historic barns; CF Napa updated this for the core tier – now dubbed the “Barns” series – by creating a contemporary, monoweight style illustration of the buildings. The new drawing emphasized the cupolas which have become an icon of the brand. The illustration was stamped in foil and color-coded to reflect the color of the wine.
Boordy Vineyards Landmark Series Spritz Wine Packaging Design & Logo
Boordy Vineyards Landmark Series Reserve Wine Packaging Design & Logo
For the reserve tier – newly named “Dry Bench Reserve” series – the label was given a more classic design to assert its hierarchical status as a more premium offering. CF Napa commissioned an ethereal style illustration of the winery and surrounding vineyards to give the wine a sense of place. The drawing combined with sophisticated script to create an elegant label with a European sensibility.
 
Boordy Vineyards Landmark Series Wine Packaging Design & Logo
 
Boordy Vineyards Landmark Series Reserve Wine Packaging Design & Logo
 
Boordy Vineyards Logo Design
 
Brand Strategy
|
Story Development
Naming
|
|

|
|