Search
Boordy Vineyards Landmark Series
Maryland’s oldest winery, Boordy Vineyards, came to CF Napa to refresh their Landmark Series wines – including the core and reserve tiers.
Client
Boordy Vineyards
Country
United States
Project Scope
Logos
Packaging
Print
Awards
2022 Packaging of the World
2022 World Brand Design Society
The Landmark Series wines are 100% estate grown on their multi-generational property and represent the finest expressions of the vintage, terroir and winemaking. The goal was to use these special wines, along with a fresh design, to attract the eye of new potential Boordy wine enthusiasts.
The old Landmark Series packaging featured an image of the winery’s historic barns; CF Napa updated this for the core tier – now dubbed the “Barns” series – by creating a contemporary, monoweight style illustration of the buildings. The new drawing emphasized the cupolas which have become an icon of the brand. The illustration was stamped in foil and color-coded to reflect the color of the wine.
For the reserve tier – newly named “Dry Bench Reserve” series – the label was given a more classic design to assert its hierarchical status as a more premium offering. CF Napa commissioned an ethereal style illustration of the winery and surrounding vineyards to give the wine a sense of place. The drawing combined with sophisticated script to create an elegant label with a European sensibility.
