Bigsby’s Folly

Bigsby’s Folly Wine Packaging Design
Bigsby’s Folly came to CF Napa to create the brand identity for their new urban winery and tasting room in Denver.


Bigsby’s Folly


United States

Project Scope

In-House Illustration


2018 The Dieline Blog

2018 Favourite Design Winner

2018 GDUSA - American Graphic Design Award

2018 Graphis Branding 7 - Gold

2018 Packaging of the World

2018 World Brand Design Society

2021 Logo Lounge Trend Report

Bigsby’s Folly Wine Packaging Design
Bigsby's Folly Logo Design
Bigsby's Folly Sign Design
The inspiration for the name came from their dog Bigsby, who was named after the iconic Bigsby & Kruthers men’s clothing store in Chicago made famous by Michael Jordan.

A historic building is the home of the winery, so we designed the label to harken back to the roaring 20’s, a time when wine production was forced underground and made in small batches for private consumption or for secretly imbibing at speakeasies. Bigsby himself, dressed to the nines, became the natural icon for the brand. He personifies the essence of the winery—approachable, friendly, and loving with a yearning for everything good in life.
Bigsby's Folly Seal Design Detail
Bigsby's Folly Wine Growler Packaging Design & Logo
Bigsby's Folly Reserve Wine Packaging Design & Logo
The sparkling wine packaging built off the brand’s speakeasy vibe while taking on its own unique, celebratory look.
Bigsby’s Folly Sparkling Wine Packaging Design
Bigsby's Folly Capsule Design Detail
The Bigsby’s Folly seal became the focal point of the label, connecting back to the core wines packaging. A filigree pattern was created as a nod to Prohibition-era design and to frame the label. Gold foil details were utilized to create a sense of celebration for the sparkling wine.
Bigsby's Folly Seal Design
Brand Strategy
Story Development