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Arterra
Winemakers will tell you that great wines are an artful blend of winemaking and science that starts in the vineyard and finishes in the cellar. Arterra is the epitome of this idea.
Client
Constellation Brands Canada
Country
Canada
Project Scope
Naming
Logo
Packaging
Awards
2017 Lurzer's International Archive
Each bottle of Arterra is the culmination of continued exploration, carefully evaluated, then artfully curated to express the very best each vineyard can offer. The design was inspired by this concept of art meeting science, resulting in a label that leverages a motif of modern artwork that is evocative of the vineyard blocks and unique terroir.
With vineyards located in Ontario’s Niagara-on-the-Lake, the grapes provide a dream palette for a winemaker. Each vineyard has its own varietals, rootstocks, and clones precisely selected to optimize their specific locale. The winemaker hand-selects grape clusters from each vineyard that showcase the truest expression of their terroir.
