Fleur Charmante

Blue Ridge Spirits & Wine Marketing came to CF Napa to develop the custom bottle and packaging design for a new high-end French liqueur brand.

Client

Blue Ridge Spirits & Wine Marketing

Country

United States

Project Scope

Logo
Packaging
Custom Bottles
Print

Awards

2021 Global Spirit Masters - The Design & Packaging Masters - Gold

2021 Graphis Blog

2021 Packaging of the World

2021 PR%F Awards Unmasked

2021 San Francisco World Spirits Competition - Silver

2021 World Brand Design Society

2021 The Pentawards - Shortlist

2021 The World Drinks Awards - World Liqueur Awards - Best Limited Edition, Limited Edition

2021 The World Drinks Awards - World Liqueur Awards - Gold, Limited Edition

2021 The World Drinks Awards - World Liqueur Awards - Silver, Best New Launch

2021 The World Drinks Awards - World Liqueur Awards - Bronze, Best Label Design

2022 Beverage Testing Institute Packaging Compendium - Best Bottle

2022 Beverage Testing Institute Packaging Compendium - Best Label

2022 Beverage Testing Institute Packaging Compendium - Gold

2022 Graphis Design Annual - Gold

2022 Graphis Packaging 10 - Gold Show More

Inspired by the name of the brand, CF Napa designed an elegant bottle with petaled facets reminiscent of a flower bud. The thick base and slim profile give the bottle a sturdy structure while allowing it to fit easily in the hands of a bartender. The curves in the glass give the packaging a feminine flair that is echoed in the label – a shape inspired by vintage French boutique placards. The gold details in the label and closure hint to the quality of the premium spirit.

This sophisticated liqueur created with berries and flowers was named Fleur Charmante, French for “charming flower.” The packaging needed to capture the special qualities of the drink and look beautiful on a back bar without sacrificing the ease of use by a mixologist.

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