Boundary Breaks Vineyard

Boundary Breaks Wine Packaging Design & Logo
When Boundary Breaks came to CF Napa to update their packaging, the challenge was to create a more sophisticated design solution that matched the quality of the product inside the bottle.

Client

Boundary Breaks Vineyard

Country

United States

Project Scope

Logo
Packaging

Awards

2015 GDUSA - American Graphic Design Awards

2015 Packaging of the World

Boundary Breaks Wine Packaging Design & Logo
 
Furthermore, the packaging solution needed better "shelf pop", a greater level of differentiation between SKUs, and a quality promise that appealed to the target consumer.
 
Boundary Breaks Wine Label Design Detail
 
The name “Boundary Breaks” comes from the two ravines – or “breaks” in the landscape – on the northern and southern boundaries of the vineyard and is a direct nod to the appellation where the wine is grown. To communicate the "terroir-driven” style of the wines, CF Napa reimagined the topographical map motif to make it look less scientific and more evocative and tactile. We added a brush stroke color swatch scheme that provides the right amount of hand-crafted, approachable cues, a clear system of differentiation between their various Rieslings, as well as some shelf impact for these extraordinary wines.
 
Boundary Breaks Packaging Label Design Before and After
 
Brand Strategy
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Story Development
Naming
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