Clos du Val Website

The new site needed to evoke the brand’s friendly, youthful personality while respecting the winery’s pedigree as a Napa Valley icon. Additionally, the website needed to streamline the user experience and path to purchase. The solution was an editorial-style site with expansive full-color header photos set against a neutral toned background. A simplified and restructured menu along the top allowed for simpler navigation. The online wine shop was moved to the first page on the menu, making it easier than ever for the consumer to purchase and enjoy their favorite Clos du Val wines. The strategically concise copy reinforced the brand’s warm persona while inviting the reader to learn more about the history of the winery.