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Tomorrow Cellars
Tomorrow Cellars came to CF Napa to create the packaging and logo for their line of non-alcoholic wines.
Client
Tomorrow Cellars
Country
United States
Project Scope
Logo
Packaging
As a new brand in this space, it needed to break into the category as a fresh option that appeals to the traditional wine drinker and conveys the brand promise and optimism of a new day.
CF Napa developed a cheerful, modern wordmark featuring the phases of a sunrise, creating a pictograph that cleverly conveys the meaning and purpose behind the brand name—a non-alcoholic wine for when you want a brighter tomorrow.
The suns are stamped in gold foil, adding a traditional wine quality cue. A classic type stack was utilized to play off consumers’ familiarity with wine packaging and establish Tomorrow Cellars as an offering for the wine enthusiast. Pops of bright yellow enforce the joyful disposition of the brand and the limitless possibilities of tomorrow.
The suns are stamped in gold foil, adding a traditional wine quality cue. A classic type stack was utilized to play off consumers’ familiarity with wine packaging and establish Tomorrow Cellars as an offering for the wine enthusiast. Pops of bright yellow enforce the joyful disposition of the brand and the limitless possibilities of tomorrow.
