Boundary Breaks Vineyard

Furthermore, the packaging solution needed better "shelf pop", a greater level of differentiation between SKUs, and a quality promise that appealed to the target consumer.

The name “Boundary Breaks” comes from the two ravines – or “breaks” in the landscape – on the northern and southern boundaries of the vineyard and is a direct nod to the appellation where the wine is grown. To communicate the "terroir-driven” style of the wines, CF Napa reimagined the topographical map motif to make it look less scientific and more evocative and tactile. We added a brush stroke color swatch scheme that provides the right amount of hand-crafted, approachable cues, a clear system of differentiation between their various Rieslings, as well as some shelf impact for these extraordinary wines.